YALSA’s SummerSlam Reading Jam

Attention public librarians!

YALSA and World Wrestling Entertainment® have joined forces for the SummerSlam Reading Jam, a pilot project with two great prizes: your library could win $1,000 for teen and tween materials for your library’s collection and two of your tween and teen library patrons can win a free trip for two to WWE’s SummerSlam pay-per-view event in Los Angeles.

Here’s how it works:

·         Sign up online! The first 500 libraries to register for the pilot project will receive mini-posters courtesy the WWE. The deadline to sign up for the SummerSlam Reading Jam is June 8 (although registration will close once 500 libraries have signed up for the pilot project).

·         Check ’em out! Each librarian who signs up will receive 25 WWE mini-posters, which should be distributed to any library patrons between the ages of 10 and 18 who take out two books between June 24 and July 16. The posters are all numbered. Distribute all your posters by July 16.

·         Win prizes! Two lucky poster holders each will receive a Grand Prize of a free trip for two to WWE’s SummerSlam pay-per-view event in Los Angeles, Calif., on August 23, 2009. In addition, they will receive $200 in spending money. WWE will also be giving away 10 copies of the WWE Encyclopedia, which recently made the New York Times Bestseller list. The libraries that distributed the winning posters for the two Grand Prizes will each receive a stipend of $1,000 from WWE for teen and tween materials for your library’s collection.

Full details and the official rules are available here.  (Contest open only to those who reside in the 50 U.S. states and the District of Columbia.)

And don’t forget to sign up for the WrestleMania® Reading Challenge, which launches during Teen Read Week in October. Registration is available through Teen Read Week registration through July 31.

Contact Stephanie (Stevie) Kuenn at skuenn@ala.org with questions.

YALSA’s SummerSlam Reading Jam

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