The advertising campaign titled “what do you want to know?†was created to help remind residents and visitors, scholars and students, businesses and families, and seniors and children alike of the vital and friendly resource they have in the Boston Public Library. A&G made our library staff the heroes of the campaign – positioning them as The Ultimate Search Engines. They’re here to answer any question you have, and they’re reachable 24 hours a day by phone, by email or by visiting one of our branches across the city.
The campaign consists of a new BPL logo and tagline, radio commercials, print advertising, out-of home advertising and television commercials – all of which feature real BPL staff and librarians.
Click here to view BPL’s new ads.