Strategic Plan

Planning Context
TBLC began our planning process by engaging member library staff in visioning sessions around the 18 county region. It was clear that while libraries continue to struggle with budget and staff cuts they are still finding ways to innovate. These are exciting times as libraries reinvent themselves and new library models in response to dramatic changes in how we use technology, communicate, create and use information, and learn.

TBLC heads into the 2013-16 planning period on a wave of innovation and change. In 2013 we completed the move to cloud services and adopted telecommuting for most staff. We partnered with the Florida Division of Library and Information Services to launch Florida Library Webinars, a statewide training webinar service and embraced on demand video recording.

To TBLC members and all who rely on TBLC services, we renew our pledge to provide the best possible services to help you serve your constituents, to support learning and innovation, and the stay opportunistic, always on the lookout for new opportunities.

The Plan

Vision
Provide services that push the edge of innovation, help libraries and library staff provide services that transform Floridian’s lives and build up the library brand.

Mission
TBLC is a community of libraries and the people who work in them committed to collaboration and bettering Floridians’ lives through continuously improving library services. TBLC supports this community’s success by providing essential services, connecting staff through active engagement, and creating an environment of continuous learning and innovation.

Roles

  • TBLC plays many roles for member libraries and the Florida library community:
  • Leader – Provides leadership for libraries and the library community.
  • Collaboration & Cooperation Promoter – Encourages libraries to join together to offer collaborative services and promotes cooperation and resource sharing.
  • Trainer & Educator – Provides innovative training and continuing education to help insure that Floridians are served by highly skilled and motivated staff.
  • Convener, Facilitator & Catalyst – Provides a forum and convenes and facilitates idea exchange, issue development, and linking people, information, and technology.
  • Trend Spotter – Helps libraries become aware of and take advantage of important trends in the rapidly changing world of libraries, information, and technology.
  • Technology Innovator – Always on the look-out for new, useful technologies and aggressively integrates them into its services, modeling them for libraries and staff.
  • Marketer & Promoter – Aggressively markets its services, helps libraries market theirs, and promotes the library brand.
  • Trusted Agent – Provides statewide services and assists libraries with group discounts, purchasing, and licensing of resources, technology, products and services.
  • Advocate – Advocates for all types of libraries and informs libraries of legislative and public policy issues.

PLAN SUMMARY – Goals & Services

1. Membership – TBLC has a strong connected and engaged membership and an effective board that is actively involved in decision making and setting its direction.
2. Programs & Services – TBLC provides essential state-of-the-art services to member libraries and libraries statewide that enable them to better serve their users.

– Training
– Florida Library Ground Delivery Service
– Ask a Librarian

– Interlibrary Loan
– Group Purchase & Licensing
– Bibliographic Services
– Reciprocal Borrowing

3. Communications, Marketing & Advocacy – Libraries are aware of TBLC services, its services are skillfully marketed, and it is actively involved in advocating for libraries.
4. Organizational Effectiveness – TBLC is an effective organization that provides staff with the training, support, and resources they need to be productive and grow in their careers and wisely manages members’ resources.

THE PLAN – The Details
Goals, Strategies, Activities & Measures

I. Membership – TBLC has a strong connected and engaged membership and an effective board that is actively involved in decision making and setting its direction.
– TBLC thrives as a responsive organization with a robust membership. – TBLC has 123 member libraries with 3,152 staff and serve 6.4 million Floridians (35%)
– TBLC has an effective and engaged governing board.
– TBLC stays connected and engaged with member libraries and staff and continuously builds and re-energizes relationships.

II. Programs & Services – TBLC provides essential state-of-the-art services to member libraries and libraries statewide and that enable them to better serve their customers.

1. Training – Library staff have the current knowledge and skills necessary to provide the best possible service to their constituents and organizations. – Assess CE needs continuously & Workshop evaluations

– Administer the Florida Library Webinars statewide continuing education program in partnership with the State Library of Florida. The service is part of the Florida Electronic Library. – Service began October 1, 2012
– Provide a regional continuing education and training program. – 238 sessions provided to 4,020 participants
– Starting in 2013 development of an on demand training and continuing education webinar and recorded video clearinghouse will be a priority. Web sessions will be recorded for on-demand use and on demand only and video sessions will be created.

2. Florida Library Ground Delivery Service – Provide Florida libraries with a delivery system that saves money and staff time to support Interlibrary Loan and other forms of resource sharing. Delivery is a component of the Florida Electronic Library. – 262,065 bags sent carrying 419,304 items 217 direct stops, 91 route to locations, with 35,600 collections.

3. Ask a Librarian – Florida libraries of all types collaborate to provide Floridians with virtual reference service at their moment of need. AaL is a component of the Florida Electronic Library. – 126 libraries answered 83,400 chat, email, and text questions

  • Aggressively implement new technology and service to keep the program current. – Implement native app in iTunes and Google Play by Spring 2013
  • Starting in late 2013 create a patron knowledge base using the responses librarians provide to questions.

4. Interlibrary Loan – Facilitate OCLC interlibrary loan among all types of libraries.

  • Support Group Access libraries, provide ILL consultation and support. – 42 libraries participate in TBLC’s Group Access Capability (GAC)

5. Group Purchase & Licensing – Member libraries have opportunities to acquire the products and services they want and need with attractive prices and terms. – 19 libraries purchase 9 products, including 7 libraries that are members of TBLC’s OverDrive group

6. Bibliographic Services – Libraries are able to maintain their records and keep them current in the Florida Database (OCLC WorldCat) so collections are available for sharing.

  • Manage Batchloading of holdings to OCLC for selective users. – 24 libraries added 308,726 records
  • Facilitate member libraries’ purchase of CatExpress that provides MARC records and adds holdings to OCLC. – 24 libraries loaded 16,240 records
  • Conduct a Local Holdings Maintenance project to update members’ serial holding in OCLC WorldCat. – 12 libraries updated 907 records
  • Provide cataloging and metadata training to member libraries. – Provide 3 training sessions with approximately 14 participants each

7. Reciprocal Borrowing – Residents of communities served by participating libraries can use the services of other libraries without paying non-resident fees. – 40 libraries reported 43,000 borrowers and 265,000 plus circulations

  • Support efforts to establish a statewide borrowers card and explore merging TBLC’s reciprocal borrowing program with those of other MLCs.

III. Communications, Marketing & Advocacy – Libraries are aware of TBLC services, its services are skillfully marketed, and it is actively involved in advocating for libraries.

– Communicate with member libraries, the state and national library communities, local decision makers and community at large about TBLC services and the benefits provided.

  • Communicate with membership and the library community with continuously updated website, Facebook page, Twitter, blogs, reports on each service provided, and annual report. – TBLC regularly communicates with over 2,300 library staff through e-mail lists and had over 59,000 unique website visitors
  • Keep the TBLC website and blogs current, up to date in design, attractive and useful.
  • Market and promote TBLC services, those of its members, and library services generally.
  • Help member libraries develop and implement marketing plans.
  • Promote libraries and the library brand.

– Help libraries advocate for library funding and public policy issues.

  • Support advocacy efforts and advocates for all types of libraries.
  • Executive Director is actively involved in advocacy at the state and federal levels.

IV. Organizational Effectiveness – TBLC is an effective organization that provides staff with the training, support, and resources they need to be productive and grow in their careers and wisely manages members’ resources.
– Evaluate TBLC programs and services to maintain high quality services that effectively support member needs.
– Determine and publicize Return on Investment (ROI) of TBLC member services. Regain the capacity to conduct this activity.
– Support TBLC staff needs for training and development.
– Provide a positive work environment where staff can thrive, grow, and excel.
– Explore and model creative organizational models and staffing patterns.
– Continue to refine use of technology and telecommuting.

Background
TBLC is a nonprofit multi-type library cooperative serving all types of libraries including public, academic, school and special. Established in 1979, the organization is administered by an executive director and is governed by a 13-member board composed of elected representatives from member libraries. TBLC has a staff of 8, 6 full-time and 2 part-time.

Today, 123 libraries are TBLC members, including 13 state colleges, 4 state university system libraries, 39 private academic schools, colleges and universities, 1 public school system, 2 private k-12 schools, and 54 public and 9 special libraries. Together these libraries serve over 6.4 million, or 35% of Floridians, in 18 central Florida counties: Citrus, Desoto, Glades, Hardee, Hernando, Highlands, Hillsborough, Indian River, Lake, Manatee, Okeechobee, Orange, Osceola, Pasco, Pinellas, Polk, St. Lucie, and Sarasota.

Florida’s library cooperative program and state funding are authorized by Florida Statutes, Chapter 257.40-42.

TBLC Board
Barbara Pickell –President
Clearwater Public Library
William Garrison – Vice President / President Elect
University of South Florida Tampa Library
Gene Coppola – Treasurer
Palm Harbor Library Karen Blondeau – Secretary
Valencia College Library
Randall MacDonald – Past President
Florida Southern College, Roux Library Bill Foege – Academic
Polk State College, Lakeland Campus Library
Brian Doherty – Academic
New College of Florida Tina Peak – Public
Lake Wales Public Library
David Barnett – Public
Osceola County Library System Diana Akins – Special
Bay Pines VA Healthcare System Library
Sarabeth Kalajian – At Large
Sarasota County Library System Ava Ehde- At-Large
Manatee County Public Library
Adam Brooks – At-Large
Hernando County Public Library System Ellen Schellhause – At-Large
Maitland Public Library

TBLC Staff
Charlie Parker – Executive Director Traci Avet – Virtual Reference Coordinator
Beth Farmer – Assistant Director Vikki McLean – Continuing Education Assistant
Vickie Frost – Administrative Services Manager Matt Smith – Technical Assistant
Jessica Riggins – Member Services Coordinator Doug Furiato – Web Programmer / Developer

Tampa Bay Library Consortium
1202 Tech Blvd., Suite 202
Tampa, FL 33619
813.622.8252 x 222
TBLC.org

Approved by TBLC Board April 16, 2013