The Librarian’s Nitty-Gritty Guide to Content Marketing

Date(s) - 02/06/2017
9:00 am - 3:00 pm

Robert W. Saunders, Sr. Public Library - Ada T. Payne Community Room A



laura-solomon-bookHas your library been promoting itself online with blogs or social media? If so, chances are it has seen very mixed results. The majority of libraries don’t even have an online content marketing plan…and it shows. And, having a content marketing strategy is just the beginning! Now…are you reaching the right audiences? Is what you’re doing actually effective? In this workshop, we’re going to explore ways to improve your library’s content marketing. Find out what people really want online, how to further content reach, and how to re-purpose your content for different platforms. Get valuable tips that can help you create and better distribute content to attract and engage your library’s audience. Discover how to move beyond just advertising and promotion (which people usually ignore). We’ll discuss common mistakes that can make your content less appealing and how you can fix them. We’ll also consider different metrics for measuring content marketing success. Start getting a better handle on where your library’s efforts should go and how to make that effort count!

Biography ~ Laura Solomon
Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Manager for the Cleveland Public Library. She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. She specializes in developing with Drupal.She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


Registrations are closed for this event.

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