How to Tell Your Library’s Story With Video

Date/Time
Date(s) - 01/25/2018
1:30 pm - 3:30 pm

Location
Oldsmar Public Library

Category(ies)

Format
FacetoFace

Video is a powerful, emotional storytelling medium that plays well in social media and its use is still growing fast. You should be using video to spread your library’s story! You can use promotional videos without hiring an expensive pro. But you’re also wondering if video is really something you and your library can afford or learn how to use. Is the potential complexity scaring you away from video?

Let’s talk No Fear Video for libraries! You absolutely CAN share the message and story of your library with video – easily, effectively, and more inexpensively than you think.

A tech-savvy info pro gets you ready to ‘talk video’ and work with a video production team. Learn basic video facts, storytelling best practices (libraries can translate their story experience to marketing and video), how to set up for video success, and how to make use of available technical resources to create short, compelling videos to promote library services, staffers, and resources. You won’t have to worry about the production side and video will no longer be a mystery – that’s a win-win! Take away templates, script ideas, and shortcut tips. This is actionable, use-it-right-away knowledge for your library.

Objectives:
Learn that video is a powerful, growing, important marketing tool that libraries can take advantage of.
Learn the basics of story creation for video, basic types of videos for marketing
Learn the some of the key terms and technology of video so you can communicate with video production teams to create your library’s next marketing video
Take back concrete, applicable skills to implement right away in your library (e.g. outline of a first video, how to create a shot list for a simple video shoot)

Skill level: Basic to Intermediate
Assumes basic marketing knowledge, knowledge of common marketing tools and platforms. Assumes basic knowledge of photos, presentation software, and simple video tasks (i.e. you know how to take a simple video on your smartphone, you know how to upload a video to YouTube).

Biography ~Jennifer E. Burke
Jennifer E. Burke is president of IntelliCraft Research LLC (www.intellicraftresearch.com), a strategic marketing consultancy for libraries, in Philadelphia. She holds a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. As a former advertising/marketing executive she’s capable of speaking, and translating, both “marketing-ese” and “library lingo”. She helps libraries and info pros to become more strategic storytellers, to put strategy

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