Date(s) - 06/27/2019
10:00 am - 11:00 am
We all want to believe that everybody loves libraries. But what happens when you’re confronted with people who don’t love the library? The local paper runs a story about pornography in the public library collection. A student protest makes the university library ground zero, shutting it down. Corporate management decides it doesn’t need the library since all information is free on the web. Any type of library could confront a situation reeking of negativity. How do you respond to a library crisis from a communications and public relations standpoint? What can you do to combat and forestall bad publicity? Saying “no comment” is unlikely to work. Having a crisis communications plan is essential. I provide examples of libraries facing PR crises and practical advice about survival strategies.
Please Note: The recording will only be available to registered attendees.
Register here if you wish to participate in the live session or view the recording.
Priority seating will be given to TBLC Members.
Biography ~ Marydee Ojala
Marydee Ojala edits Online Searcher: Information Discovery, Technology, Strategies and writes its business research column (“The Dollar Sign”). She contributes feature articles and news stories to Information Today, Inc. publications and other professional journals. She plans conference programs for Internet Librarian International (London, UK), WebSearch University presents (various sites in the U.S. and Europe), Data Summit, Cognitive Computing & AI Summit, and Enterprise Search & Discovery. A long-time observer of the information industry, she speaks frequently at international conferences. Her professional career began at BankAmerica Corporation, San Francisco, directing a worldwide program of research and information services. She established her independent information research business in 1987, both in Denmark and the U.S. She is active SLA, IFLA, and AIIP. Her undergraduate degree is from Brown University and her MLS was earned at the University of Pittsburgh.