Don’t let budget cuts stop you from promoting your library

Working and Winning with the Media
August 30, 2007
9 a.m. to 3:30 p.m. 

Andrew Sanderbeck leads the Working and Winning with the Media workshop by showing you the most effective ways your library can partner and work with the local media.

As a result of this workshop, participants will learn and begin to master:

  • Three easy ways to build relationships with the local media
  • What to say and do when the media wants to interview you
  • The basics of journalism lingo and how the media uses it
  • The role of the appointed spokesperson for your organization
  • The anatomy and “Five W’s” of a successful press release
  • Seven elements of a professionally prepared email press release
  • How to work with the media when there’s a crisis in the library
  • The dos & don’ts of creating Public Service Announcements
  • The essential components of a media kit for your organization
  • Creating your own media: How other libraries use social networking sites like You Tube and MySpace to create their own public relations communications

Click here for more information or to register for this class.

Don’t let budget cuts stop you from promoting your library

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