November 13 & 14, 2008
Word-of-mouth marketing is the best and most powerful way for you to get your message to potential customers. Customer relations is important, but having a clear, concise and consistent message to share with your customers is even better. Create a buzz and get people talking!
The Tampa Bay Library Consortium offers â€œDiscover the Power of Word-of-Mouth Marketing,â€ two interactive workshops that will reveal what makes word-of-mouth marketing so important and will walk you through the steps of developing a plan to implement in your library.
In the first workshop, we will learn about the wonders of word-of-mouth marketing. In the second workshop, our skilled trainer will help you plan your own marketing project, and then in the months to come, we will help your library implement it. If you only want to learn about word-of-mouth marketing, just attend day one.Â If you want to develop your own plan and have us help you along the way, attend both sessions (and be sure to register for both).
DAY ONE (November 13)
On day one, we will:
- Learn what word-of-mouth marketing is and why itâ€™s important for your library
- Learn how to get people talking about your library
- Discover how to turn customers into â€œchampionsâ€ for your library
DAY TWO (November 14)
On day two, we will:
- Help you plan a marketing communication project and then over the following months we will help you implement it
- Establish communication goals and develop creative key messages
- Build a marketing communication plan that all staff members will be involved in implementing
- Discuss follow-up evaluation methods
After you develop your marketing communication plan during the workshop, TBLC will work with you over the following months to help implement it.
Click here to sign up for Day Two of this workshop.
About the instructor
Peggy Barber was formerly associate executive director for communication for the American Library Association (ALA), where she managed and implemented marketing and communication programs. She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known “Celebrity Read” poster series. She helped to launch the universal library logo that appears on streets and roads across the country. She also coauthored Getting Your Grant: A How-to-Do-It Manual for Librarians.
Barber received the Lippincott Award for distinguished service to the library profession in 1999, and was honored as Alumni of the Year in 2001 by the Rutgers University School of Library and Information Science, where she earned her master’s degree in library science. She served as coordinator for the Orange County Cooperative Library System and as a reference librarian for the Bay Area Reference Center, San Francisco Public Library before joining ALA.