The July issue of Wavelinks is now available for your perusal. Enjoy!
Word-of-mouth marketing is the best and most powerful way for you to get your message to potential customers.Â (Click here for more info about WOMM in your library.) The followingÂ post, courtesy of Alison Circle at LibaryJournal.com’s Bubble Room, explains how customer service — one of the most important pieces of word-of-mouth marketing — can make […]
This post is courtesy of Library Journal’s Bubble RoomÂ blog, by Alison Circle. This past November Chicago Public Library launched an ad campaign called â€œNot What You Think,â€ an admirable effort, but not quite successful in my mind. Here the campaign juxtaposes unexpected images with the headline: Not What You Think; and the subhead: It’s Free. […]
TheÂ July 2008 issue of Wavelinks (our member newsletter) is now available for your reading pleasureÂ here. A link to a PDF version of the newsletter is available on the â€œWelcomeâ€ page, or by clicking here. Enjoy!
At the suggestion of several of our members, our marketing and technology team members here at TBLC have created a website assessment form so that you may rate your own website on content, aesthetics, accessibility and navigation. Is your site easy to navigate? Is it designed for your target audience? Is it visually appealing? This […]
After Dr. Christie Koontz presented a popular marketing workshop at this year’s FLA,Â we’ve invitedÂ her to present Marketing: The Missing Manual at TBLC on Wed., July 16, 2008.Â This class is designed to introduce participants to marketing practices and principles in libraries, and a new decision making tool, the Internet-accessible Public Library Geographic Database. Bring experience […]
The April 2008 issue of Wavelinks (our member newsletter) is now available for your reading pleasureÂ here. A link to a PDF version of the newsletter is available on the â€œWelcomeâ€ page, or by clicking here.
Have you been eyeing other librariesâ€™ wonderful and creative READ posters and wishing you could have one for your own library? Wish no more. Those READ posters can be yours! If you provide the photograph and choose your poster background, TBLC will do the rest of the work for you â€“ from designing to printing […]
Click here to view the July issue of Wavelinks, our member newsletter.
Let Andrew Sanderbeck teach you how to promote it for FREE! Seats still available for his workshop, “Working and Winning with the Media.”