WOMM: customer service counts!

Word-of-mouth marketing is the best and most powerful way for you to get your message to potential customers.  (Click here for more info about WOMM in your library.) The following post, courtesy of Alison Circle at LibaryJournal.com’s Bubble Room, explains how customer service — one of the most important pieces of word-of-mouth marketing — can make […]

Not What You Think

This post is courtesy of Library Journal’s Bubble Room blog, by Alison Circle. This past November Chicago Public Library launched an ad campaign called “Not What You Think,” an admirable effort, but not quite successful in my mind. Here the campaign juxtaposes unexpected images with the headline: Not What You Think; and the subhead: It’s Free. […]

Website assessment form available to members

At the suggestion of several of our members, our marketing and technology team members here at TBLC have created a website assessment form so that you may rate your own website on content, aesthetics, accessibility and navigation. Is your site easy to navigate? Is it designed for your target audience? Is it visually appealing? This […]

Dr. Christie Koontz presents marketing program at TBLC

After Dr. Christie Koontz presented a popular marketing workshop at this year’s FLA, we’ve invited her to present Marketing: The Missing Manual at TBLC on Wed., July 16, 2008.  This class is designed to introduce participants to marketing practices and principles in libraries, and a new decision making tool, the Internet-accessible Public Library Geographic Database. Bring experience […]

You know you want your own READ poster!

Have you been eyeing other libraries’ wonderful and creative READ posters and wishing you could have one for your own library? Wish no more. Those READ posters can be yours! If you provide the photograph and choose your poster background, TBLC will do the rest of the work for you – from designing to printing […]

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