Based on a conversation we had with our members to determine
their marketing needs, we now offer the following marketing services
to our members.

Please contact Communications Coordinator Karyn Bardes at
(813) 622-8252 (ext. 235) if you have questions about marketing for
your library.

Marketing plans
TBLC will help members develop and implement strategic marketing
plans for their libraries.

Region-wide campaign
TBLC will develop marketing campaigns that include various
collateral (posters, bookmarks, press releases, etc.) that individual
libraries may personalize with a logo and/or URL. Each campaign will
focus on a strong message, such as e-Government, reciprocal
borrowing or the benefits of libraries in general.

READ posters
TBLC will create and print READ posters for members who supply
digital photographs. (Members will be responsible for printing and
shipping costs plus a small fee for design time.)
Click here for more information.

Assistance acquiring corporate sponsorship
A Tampa public relations agency has agreed to donate its time to
match up TBLC member libraries in need of funds with the
appropriate corporate sponsors.

Marketing blog
TBLC will host a blog to keep members informed about
library-marketing-related news, including interesting stories from the
general marketing world.

Marketing resources
TBLC will maintain centralized lists or catalogs of marketing resources,
such as updated media lists, links to available marketing material,
and lists of valuable marketing websites.

Website assistance
TBLC will offer assistance with website design, ranging from design
assessment and advice to complete professional redesign.

Training
TBLC will host Continuing Education workshops for marketing-related
subjects, such as website design, Adobe Illustrator and general
marketing and public relations topics.

General consulting and project assistance
Depending on members’ needs, TBLC will offer various levels of
assistance on marketing projects, including, but not limited to,
research, assessment, public relations, editing, copywriting and
design.

Create marketing community
Through all of the above deliverables, TBLC will support a community
of members who are interested in marketing.

Page Content Updated 01/21/2008

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