Category Archives: Marketing

Website assessment form available to members

At the suggestion of several of our members, our marketing and technology team members here at TBLC have created a website assessment form so that you may rate your own website on content, aesthetics, accessibility and navigation. Is your site easy to navigate? Is it designed for your target audience? Is it visually appealing? This form can help you determine if you are using one of your most important marketing tools to its fullest potential.

Please visit www.tblc.org/marketing/webassessment to download the website assessment form, or email Karyn Bardes at bardesk@tblc.org to request a PDF.

Feel free to contact Karyn if you have any questions or would like further assistance with assessing your website.

Posted in Marketing, TBLC news | Leave a comment

Dr. Christie Koontz presents marketing program at TBLC

After Dr. Christie Koontz presented a popular marketing workshop at this year’s FLA, we’ve invited her to present Marketing: The Missing Manual at TBLC on Wed., July 16, 2008.  This class is designed to introduce participants to marketing practices and principles in libraries, and a new decision making tool, the Internet-accessible Public Library Geographic Database.

Bring experience and common sense, and a readiness to learn!

Click here for more information or to register for this workshop. Hope to see you there!

Posted in Continuing Education, Marketing | Leave a comment

You know you want your own READ poster!

Have you been eyeing other libraries’ wonderful and creative READ posters and wishing you could have one for your own library?

Wish no more. Those READ posters can be yours!

If you provide the photograph and choose your poster background, TBLC will do the rest of the work for you – from designing to printing to delivering to your door.

We ask that you pay for printing, shipping and a $25 fee for design time.

Click here for more information, including poster backgrounds, creative examples and printing fees.

Contact Karyn Bardes at bardesk@tblc.org or (813) 622-8252 (ext. 235) with any questions.

Posted in General interest, Marketing | Leave a comment

Don’t let budget cuts stop you from promoting your library

Working and Winning with the Media
August 30, 2007
9 a.m. to 3:30 p.m. 

Andrew Sanderbeck leads the Working and Winning with the Media workshop by showing you the most effective ways your library can partner and work with the local media.

As a result of this workshop, participants will learn and begin to master:

  • Three easy ways to build relationships with the local media
  • What to say and do when the media wants to interview you
  • The basics of journalism lingo and how the media uses it
  • The role of the appointed spokesperson for your organization
  • The anatomy and “Five W’s” of a successful press release
  • Seven elements of a professionally prepared email press release
  • How to work with the media when there’s a crisis in the library
  • The dos & don’ts of creating Public Service Announcements
  • The essential components of a media kit for your organization
  • Creating your own media: How other libraries use social networking sites like You Tube and MySpace to create their own public relations communications

Click here for more information or to register for this class.

Posted in Continuing Education, Marketing | Leave a comment

No budget for expensive marketing? Make the most of PUBLIC RELATIONS.

Andrew Sanderbeck leads the Working and Winning with the Media workshop by showing you the most effective ways your library can partner and work with the local media.

As a result of this workshop, participants will learn and begin to master:

  • Three easy ways to build relationships with the local media
  • What to say and do when the media wants to interview you
  • The basics of journalism lingo and how the media uses it
  • The role of the appointed spokesperson for your organization
  • The anatomy and “Five W’s” of a successful press release
  • Seven elements of a professionally prepared email press release
  • How to work with the media when there’s a crisis in the library
  • The dos & don’ts of creating Public Service Announcements
  • The essential components of a media kit for your organization
  • Creating your own media: How other libraries use social networking sites like You Tube and MySpace to create their own public relations communications

Click here for more information or to register for this class.

Posted in Continuing Education, Marketing | Leave a comment